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Laura Aschero war meine Mutter. Zuerst als Tochter und dann als Ehefrau eines Arztes, bewies sie schon als M\u00e4dchen einen willensstarken, geistreichen und unternehmerischen Charakter zu haben. Nachdem Sie vollzeitbesch\u00e4ftigt als Ehefrau und Mutter diente, beschloss sie im Alter von 54 Jahren, im Jahre 1975 und mit der Unterst\u00fctzung von meinem Vater, die im Familienbesitz befindlichen L\u00e4ndereien mit Rebst\u00f6cken zu bepflanzen um die Trauben den ortsans\u00e4ssigen Weinherstellern zu verkaufen und um ihrem Ehemann eine Besch\u00e4ftigung zu besorgen da er sich dem Rentneralter n\u00e4herte. Doch lag es nicht in ihrem Charakter einfach daneben zu stehen und zuzuschauen und demzufolge trug sie sich bei der Handelskammer ein und versuchte mit einer kleinen Menge ihrer Trauben etwas Wein herzustellen nachdem sie von Freuden dazu ermutigt wurde<\/p>\n
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Ergebnis: der erste Wein war nicht besonderes doch seine Struktur erwies sich von Anfang an als beachtlich. Dank der sachkundigen Beratung des \u00d6nologen Gianpaolo Ram\u00f2 der auch heute noch unseren Weinkeller ber\u00e4t, sind wir zu heutigen Produktion angelangt: aromareiche und ausgewogene Weine.<\/p>\n
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Ein weiterer, gro\u00dfer Verdienst meiner Mutter war auch ihr Einsatz hinsichtlich der Kommerzialisierung. Dank ihrer Offenheit, ihrer Direktheit und ihrem Ansehen bildete sie ab sofort ein Vertriebsnetz indem sie sich an sehr bekannte Vertreter wandte die auch heute noch unsere Weine erfolgreich anbieten.<\/p>\n
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[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Heebo|300|||||||” text_text_color=”rgba(0,0,0,0.59)” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”4%” global_colors_info=”{}”]Wie Mutter Laura stets behauptete “Blut ist kein Wasser”: so war es auch ganz selbstverst\u00e4ndlich dass ich mich ab sofort an den Familienbetrieb interessierte und so begann ich mich um die Firma zu k\u00fcmmern. Tags\u00fcber arbeitete ich in einer Bank, abends im Weinkeller und w\u00e4hrend ich mich um dem Wein k\u00fcmmerte, plante ich auch die Erweiterung und die Modernisierung des Betriebes. Heute kann ich mit Genugtuung behaupten in einem alten Lager unter dem Platz von Pontedassio einen technologisch modernen, mit fortschrittlichen Maschinen ausgestatteten Weinkeller eingerichtet zu haben und meiner Tochter Bianca, die seit kurzem mit mir arbeitet, die Familienleidenschaft \u00fcbertragen zu haben. Sie hat die Spritzigkeit und den unternehmerischen Geist der Gro\u00dfmutter geerbt und repr\u00e4sentiert die dritte Winzergeneration.<\/p>\n
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Unsere GeschichteUNSER BETRIEB…Laura Aschero war meine Mutter. Zuerst als Tochter und dann als Ehefrau eines Arztes, bewies sie schon als M\u00e4dchen einen willensstarken, geistreichen und unternehmerischen Charakter zu haben. Nachdem Sie vollzeitbesch\u00e4ftigt als Ehefrau und Mutter diente, beschloss sie im Alter von 54 Jahren, im Jahre 1975 und mit der Unterst\u00fctzung von meinem Vater, die […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"class_list":["post-813","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t